What is the future of business coaching? And what can webinar listen and learn marketing tools contribute to the success or failure of a business? In this article, I will discuss the value of learning how to bring together a group of diverse individuals to build a dynamic and creative team. In addition, I will share with you some of the benefits of having the ability to connect webinar attendees through group communications.
In today’s legal market it is more important than ever for diverse business legal teams to utilize all the tools available to them. The value of using audio webinars to bring together diverse business teams is that they allow you to increase your overall attendance rate by up to 75%! In addition to boosting your retention rate with clients, webinars also allow you to build greater trust with your team. A powerful webinar view on-demand feature allows you to show your audience exactly how legal documents and agreements will be written, approved, and enforced during a real-time situation. You will never be held accountable for a mistake made by a team member that ends up being in the final draft of a case’s binding agreement. A powerful webinar listens and learns tool helps you to quickly identify key areas that need improvement as well as providing you with a unique opportunity to gain new insight into client interactions.
Will building an effective and creative team be enough to move you toward your business goals in the next two years? If so, then incorporating a webinar listen and learn module into your legal coaching programs will be crucial to your success. How will you be able to determine if there are valuable tips, templates, and case study examples from your online course that can be transferred to your actual “on the fly” case law consulting sessions? As a coach, I am always open to any innovative and helpful strategies my clients suggest. But I have a hard time accepting the idea that we can’t improve our training curriculum any more than we already have and I suspect that the answer to this question may be obvious to everyone involved.
Two years ago, there was a legal case whose outcome was very much tied to the success of one business unit within our firm. As a leader of that team, and later as the company president, I spent countless hours researching how we could best engage and retain the members of that team. What drove our discussions the most was the question of whether or not we were using a webinar product to deliver educational and business content to those who were not regularly attending our in-house training sessions. The answer was clear-but how could we make it work for our present company?
At first, we tried adding new case studies to our existing presentation series. This was a great idea! Our current panel of executives had an incredible ability to connect with their audience. In fact, they loved the new case studies so much that they encouraged other branch offices to use the same format!
Another tactic that proved very effective was the creation of “hot spot” webinars. Each of our major case managers had a webinar series that included a portion focused on incorporating new strategies into their personal business practice. They were very excited about this prospect! However, the resistance to webinars seemed to be strong. Our present company needed a way to introduce these new presentations to each of our present employees without having to spend additional time and resources to do so.
In our second quarter, we added a new segment to our webinar series-a webinar series that targeted one of our key executive leaders. Again, our executives were thrilled! The addition of this seasoned executive was very strategically important to our company’s future growth. Unfortunately, the resistance was very strong. My new executive was forced to repeatedly ask for permission to add new participants to the webinar, in order to ensure that the webinar was running smoothly.
From my perspective, it is critical for legal teams to keep their minds on the future. That means preparing to implement and execute any new strategy that is part of their future planning. I encourage you to think about your own legal teams today. Where are you in your legal strategy planning? How is your strategy working out? Are you feeling good about it?