What I’ve learned is that you cannot make assumptions about people’s mentality. You can go by their actions, but not the assumptions they make. What 18 months of door-to-door sales training taught me was how to read the signs of someone who doesn’t want your product or service. I used to rely on others’ intuition to gauge the mood of a prospect. But you need to understand your prospect’s mindset first before you try to read what’s in his or her mind.
What I have learned is that you cannot sell to people based on assumptions. You need to understand where they’re coming from if you want to be successful with door-to-door sales. The best way to do that is by using d2d training techniques and concepts. This is especially true for the home-based business market.
Why did I use d2d training? Because it’s powerful. It enables you to focus on selling the benefits and features of your offer rather than just selling the product. Imagine being able to turn the cold calls you make into an opportunity for learning about other people’s personal problems. That’s exactly what door-to-door sales training does for you.
It makes you aware of what is behind your prospects’ objections. You will learn how to identify their personal problems and how to solve them. You will also know how to talk to them in a way that makes them feel comfortable and get what they want or need from you. All of this empowers you to do what you do best: sell!
A critical aspect of d2d door-to-door sales training for you is to remember that your customers don’t want to hear what you are going to tell them. They want you to give them the reason to want to hear it. In order to do this, you have to get your message across clearly and with authority. You have to convince them that it’s in their best interest to do the required action. You can’t do that if you don’t identify the motivation for doing so.
Another important factor that you have to consider during your door-to-door sales training is your warm market. Your warm market is comprised of your previous customers, as well as people that you come in contact with on a regular basis through your work, your church, your neighborhood, etc. When you understand who these people are, you will be able to more effectively communicate your sales proposal.
The last major component of d2d door-to-door sales training that you have to master is objection handling. This is essentially the art of convincing someone that you are right and why they should buy from you. If you are successful at this, you will earn their full respect, trust, and participation. The more cooperation and participation you get from your prospects, the more likely they are to make a sale with you. You will know this by watching the reactions of your prospects when you initiate the sales pitch.
If you implement all four of these tips during your entire door-to-door sales training process, you will increase your sales. Of course, there are going to be times when you experience a bumpy road throughout your sales career. That’s why you need an extensive network of contacts to pick up the slack when you make mistakes. But if you can’t overcome the problems above, you should definitely look for a better source.
My final point in what 18 months of door-to-door sales training taught me about rejection & adversity was preparation. You can’t let the fear of rejection keep you from trying new sales approaches or techniques. You also can’t prepare for every eventuality, or else you won’t get very far. But by preparing for rejection in advance, you can take steps to deal with it as it arises.
What I mean by that is that you have to have an effective marketing plan and an effective sales plan in place before you leave the house for work each day. You have to be ready to explain the details of your proposal or the benefits of the offer. You need to have an answer for any question the prospect may ask you, no matter how trivial it may seem. Your sales training courses can not prepare you for these challenges, but only the knowledge and skills you will learn during your Door-to-door sales training will.
So if you’ve been trying to figure out what 18 months of door-to-door sales training taught me about rejection & adversity, give the above article a read. You’ll learn about an approach to handling the fear of rejection that can make all the difference in your results. And you’ll be able to apply that approach, even when the going is tough, to the entire running of your business. It’s really that simple. Good luck!