Guy Kawasaki is one of the newest and greatest minds in the Internet marketing industry. He is the founder and CEO of Digital Leads International, a digital network marketing company based out of California. He has been named as one of the “World’s Most Successful Online entrepreneurs” by the World Magazine. As such, he is not only a leader in his field but also a master marketer and sales professional. In this article, I want to talk to you about how Guy Kawasaki has mastered the use of the Internet to attract prospects, as well as learn from his mistakes.
First, let me tell you what Guy Kawasaki has mastered: using social networking sites such as Twitter and Facebook to market and promote his Internet business. In fact, Guy Kawasaki himself runs a Twitter account to share important blog posts on his company’s accomplishments and brand awareness. By far one of the most popular social networking sites, Facebook, allows its users to make connections with people around the world. This makes communication with people all over the globe easy and inexpensive, as it does not cost the person using it to build an initial contact.
However, most people who are successful in the Internet business are not social networks. Instead, they usually go out and find people with who they connect on a more personal level. This is one of the reasons why Guy Kawasaki is so successful with his Internet business. He connects with people on a more personal level. And it is this personal connection that can potentially turn into huge residual income streams.
Now, I know what you are thinking: How could somebody who does not connect with people be a successful Internet marketer? Well, I will tell you the secret that Guy Kawasaki kept hidden for years. Instead of going out and meeting new people, he trained himself on the things that he did not like about network marketing. His core marketing focus became on list building and email marketing.
As he connected with more people around the world, he realized that many of these people wanted the same things that he did. He made this realization early in his business career. Then he began to realize that if he could join someone with the same core values as him and focus on list building while helping them build their own list, he would be able to grow his own large customer base in a very short period of time. And he did.
Now, once he learned how to do list marketing and email marketing, he focused his efforts on growing the business even further. He started to use replicated websites and landing pages on the Internet to funnel visitors to opt-in pages where they would enter their name and email address for the chance to get free information. This worked great. And he knew that once he got these people on his list, he would have a steady stream of potential clients to work with for the rest of his business endeavors. So he started building his Internet marketing network. He hired people in his network marketing business who had the same values as him and focused on creating a business that was geared towards helping other people succeed.
The key to Guy Kawasaki’s success is his willingness to learn new things. He has continually had to rethink his methods and continue to find new ways to make his Internet marketing business more successful. And he always keeps in mind that the Internet is not a “one size fits all” system. Although he has learned the basics of Internet marketing, he continually expands the scope of his business and looks for new opportunities where he can promote his network marketing business.
As you probably now understand, Guy Kawasaki has mastered Uriah Heep. But in order to truly prosper with his Internet marketing business, he must continue to learn new skills and expand his network. He is constantly looking for opportunities to expand his business with other people who share the same vision for success as him. Because of this, he is able to expand the scope of his income and generate more profits. And if you want to become part of this type of successful entrepreneur, you need to learn from the man himself.