As of 2021, there are nearly 2 billion websites in the world, and the number is growing.
Building a website to showcase your goods is the first step to setting a digital storefront. Getting the word out online is the second and most challenging step.
Generating traffic to your website isn’t as simple as most budding entrepreneurs assume. You cannot rely on search engines alone. Building successful websites demand that you step out of your comfort zone and develop innovative ways to connect with customers.
Wondering how to how to increase traffic to your website? Here are 9 simple tips to get you started.
1. Content Marketing
Every budding entrepreneur that has been keen to research digital marketing must have come across the term “content marketing”. This refers to an organic way to advertise a brand using high-quality content.
Common content marketing strategies normally include podcast episodes, blog posts, and infographics.
For instance, a body fitness software company can be uploading research data and informative blog posts about physical fitness and healthy lifestyles. This attracts users interested in physical fitness and wellbeing.
When one reads these blogs, they eventually discover the body fitness app, among other productivity tools. This helps the company increase its traffic and return on investment.
2. Make Use of Social Media
One of the easiest ways to increase traffic to your website is to position yourself where your customers like to hang out. Luckily, social media has made that easy.
Almost everyone is using social media today. Ramping up your social media marketing strategies will help you increase website traffic and create brand awareness.
So how exactly does one gain website traffic through social media?
Don’t barge into conversations urging people to visit your website. Instead, develop positive relations and provide value first. You can achieve this through informative posts and posting fun photos of your business culture.
3. Pay Attention to On-Page SEO
Not a fun of SEO? Well, you need to reconsider. Optimizing content for search engines is a worthwhile and valuable practice to drive traffic to your website.
There are various SEO tactics you can perform on your website to increase its rank in search engines. One of the tactics is producing relevant content that your audience is searching for and having concise Meta descriptions.
Ensure the Meta description emerges below your URL in search results. Letting users know what a page is all about before they click will always encourage them to do so.
4. Come Up With Free Online Courses
Creating free courses is a great way to drive traffic to your website. There are several websites you can use to do this, like Teachable and Udemy. Make sure the course delivers great value and pushes students to content and offers on your site.
5. Email marketing
Did you know email drives an ROI of $42 for every dollar spent? What more can a business ask for?
Email marketing allows you to reach potential customers directly. It’s an effective way to build long-term relationships as it allows you to ask for feedback, persuade customers to buy, and introduce soft sales.
For email marketing to work, ensure you offer value, include all your links, and keep it real. You can share stories and solicit original user content to remain relevant.
6. Update Expired Content on Your Website
Historical refreshes of content is a smart move, especially if your content has expired. However, this doesn’t mean you re-do the content; refresh it by adding a few updates.
Be creative on ways to update content on your site to increase traffic through visibility on search engines.
7. Offer Excellent Customer Service
Building a perfect image online to increase website traffic is useless without excellent customer service. A survey conducted in 2020 shows that 42% of customers claim they purchased more due to pleasant customer service.
In case a user complains on social media, offer a prompt and polite response. This will build confidence in others who come across the response.
Great customer service will leave you positive reviews and recommendations on Yelp and Trustpilot. Many users consult these websites before making a purchasing decision.
A good image will attract more buyers to your site.
8. Answer Questions on Quora
Quora is a great excellent medium for driving traffic to your website. Answer questions on this platform linking the right keywords to content on your blog.
Ensure the answers are detailed, and you understand what you are talking about.
9. Guest Blogging
Guest blogging is a strategy aimed at leveraging another person’s audience to extend your brand’s reach. It’s all about interacting with business people in your niche with an engaged following.
Imagine how much traffic you could drive if you are able to put your content in front of these followers. Unbelievable, right?
To have someone else publish your work, you probably have to be the best at what you do. Luckily, everyone is on the lookout for high-quality content. If you can provide well-researched posts for free, people are more than willing to publish them on their websites.
Apart from having your blogs published on a popular website, you can also use blog comments to generate traffic on your site. If someone asks a question, take your time to answer thoughtfully.
This showcases you are an expert in the subject and encourages the reader to click on your name. The moment the user clicks on your name, they are taken through to your website. Find out more guest blogging tips and strategies here.
Now it’s Your Turn to Build Successful Websites
Through these steps, businesses are expected to record an increase in their website traffic in no time. Strategies such as optimizing search engines will provide instant gratification, while email marketing may take more time and patience.
To build successful websites, ensure you ride the wave of emerging platforms to be on the safe edge. For example, TikTok and ClubHouse are social media platforms receiving huge traction. The new apps offer an advantage to a greater reach compared to established ones where there’s competition.
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