The beauty industry is worth $532 billion. Over time it will continue to grow as more companies establish themselves as beauty powerhouses.
One thing that all beauty companies and manufacturers understand is to be successful you need to have a specific product formulation you use for all company products.
To set yourself up for success, you must have a clear understanding of the formulation you need for your beauty products. Get ready to dive deep into your beauty drawer and manufacture customer-must-have products after you check out this guide.
What Is Formulation?
In simple terms, the formulation is when you create a specific process to arrive at a designated goal or product. In this case, it would be the formula you use to create your beauty products.
It’s any mixture (beauty product) created using a formula. This has been determined to ensure a specific amount of predetermined ingredients in the product. In beauty, this formulation is essential because too much or too little of something can cause an inverse reaction for those who use it.
There are a few important steps in the formulation process that you need to know about as you create and develop different products. This should be done before moving to the product testing phase.
Finding the Right Lab
First, before arriving at the finished formulation product phase, submit a product development request (PDR). This will outline the must-haves of the product you wish to formulate.
Not only is this important for the current manufacturing of products, but it’s helpful for the future when you’re creating new products and need to revisit the base formula before the process begins.
Putting it into the request will make it easier for your chosen lab to determine if the ingredients are compatible with one another. When you use BPI Labs formulation, you’ll discuss everything from the product packaging to the beauty ingredients to be used in the products.
Formulate Products and Begin Testing
After the first phase, the next step in the process is to begin formulating products and put them through testing. This testing will determine the limitations of your products as well as reveal changes that could be made to make the product better.
This is when the base formula created begins to come to life and take shape. Once this is done, a small batch will be sent to customers or a controlled test group to gather feedback about potential product changes.
Push Out the Product
The last phase of beauty formulation is to begin making the product available for purchase to consumers. This is all determined based on the predetermined timeline and budget your company has put in place.
If you’ve got the time, it’s important to ensure the product is right before making it available for purchase.
Product Formulation 101
There are several phases in the product formulation timeline for beauty companies to adhere to. Remember to select the manufacturing lab carefully because they’ll be key in the formulation process.
From there, everything else falls into place. Check out some of our other must-read articles on https://influenciveaffairs.com.