When people think about your brand, what comes to mind?
If you’ve instituted a dress code policy for employees, your brand might bring to mind a positive, polished image. While most employees take off their company merch at the end of their shift and change into something cozy, what happens if they don’t?
With smartphones and surveillance everywhere, your brand’s logo apparel might show up in some uncouth locations. All it takes to destroy your brand representation is one incriminating image of an employee wearing your logo. Do you want to take that chance?
If you want to avoid this kind of scandal, you’ll want to be careful about your employee dress code. Keep reading to learn how a logo apparel policy can ensure that your brand stays pristine, whatever your employees do after work.
What Is a Logo Apparel Policy?
A logo apparel policy is a set of rules regarding when and where your employees can wear logo apparel outside of the workplace. It might also dictate what employees should do with logo apparel after they leave the company.
These rules will be especially important during onboarding for new hires and during an employee’s exit interview. All new hires will need to sign an apparel use policy that dictates your company’s uniform policy. Make it clear that returning all branded apparel is a mandatory part of leaving the company.
You may also want to reiterate this information if your logo changes or if your company rebrands.
If you don’t yet have branded apparel, look into an Axomo demo.
Why Do You Need a Logo Apparel Policy?
Your employees are representatives of your brand, but you can’t police them after work hours. If your employees want to go to happy hour, there isn’t anything you can do to stop them. If they go to happy hour, get sloppy drunk, do something humiliating, and it’s all caught on camera and posted online… well, it’s better for everyone if they’re not wearing your brand’s logo when they do it!
Likewise, you want to ensure that your branded apparel doesn’t end up in second-hand stores. If a stranger begins wearing your logo, you have no control over what they do, and there will be no repercussions for that individual. For example, an individual might attempt to impersonate an employee.
If you must fire an employee and they leave the company on bad terms, you don’t want to give them an opportunity to wear your logo vindictively. A strong logo apparel policy can ensure this never happens.
Your Brand, Your Reputation
There is nothing wrong with branding merchandise and creating a cohesive employee dress code. In fact, it’s a major component of building a positive brand reputation. Setting a few boundaries for when and where your employees can wear your logo apparel can help you to avoid problems in the long run!
Are you looking for more tips that can help you build your brand? Check out the rest of the blog for more actionable business tips that you can put into practice today!