There are approximately 109,331 roofing contractors in America. Consumers in today’s world have more buying options than ever. When it comes to roofing companies, people may find it difficult to figure out the best option for them.
The roofing business is becoming more competitive, so how can you cut through the noise? Keep reading to learn everything you need to know about standing out from the crowd in the roofing industry.
Build a Solid Roof Business Marketing Strategy
To thrive in the roofing industry, you need to build a solid online brand. Most prospects are likely to find your roofing business from a Google search or social media.
Local SEO is one of the tools to give you a much-needed leg up in your target market. People using Google for local search queries visit the platform 1.5 billion times. 32% of internet users visit a local business.
As a roofing contractor, you ought to build an SEO website. Find relevant, high-volume keywords focused on your roofing projects to attract organic traffic.
Publish roofing content that will establish you as the top roofing expert. Share roofing tips and insights that will assist homeowners with their roofing decisions. Remember, many prospects will begin their journey by searching for roofing information online.
Don’t underestimate the power of social media when it comes to your marketing strategy. Do your research to find your prospect’s favorite social media channels. Focus on engagement to build a brand image of a friendly and responsive roofing company.
Word of mouth marketing is a powerful marketing tactic in roofing business marketing. Create relationships with your clients, suppliers, contractors, and roofing stores to gain referrals. Try to make these relationships mutually helpful, and your referral network will skyrocket.
Address Your Customers’ Pain Points
Your performance on the job is likely to boost your brand more than any marketing strategy. You’ll build a positive reputation by meeting your client’s expectations.
Many roofing contractors know the importance of addressing their customers’ pain points. Figuring out to engage prospects and helping them solve their problem will help you outshine your peers.
The first impression you make is significant in helping you stay on top of your client’s mind. In the beginning, think of the roofing estimate or quote as a thorough audit.
Consider how you’ll make the bidding process fast and accurate. Your proposals must also wow your client and encourage them to pour over the fine details.
Roofers using estimating software attest to how it helps them increase the accuracy and aesthetics of their proposals. Click here to read more.
Convincing people to sign up for your roofing services is likely to be complicated. Many prospects may not bank on your word. Instead, they will want to see proof of you delivering on the job.
Consider gathering and sharing testimonials to back up your claims. Ask your clients to leave some feedback about your services on your website, GMB, and social media pages. 93% of customers will read reviews of local businesses to determine their quality.
Grow Your Business in the Roofing Industry
Your marketing strategy is the first step to generating leads for your business in the roofing industry. Keeping customers will take more than your word, so you must think out of the box.
Find a way to deliver something unique to entice your prospects. Technology can give you the needed boost to fulfill your customers’ expectations. For more information on marketing, check out the rest of our blog.