Did you know that nearly half the small businesses in America close down within 5 years of their initial launch? Often, that isn’t due to them having an inferior product; it’s because of ineffective marketing.
The marketing world can feel intimidating for small business owners; your more established competitors have dedicated marketing teams, and you need to keep up to date with all the latest marketing trends.
That’s why we’re here with 6 simple marketing tips to help out all small business owners. Read this article, and you’ll be ready to take on your competitors and make more sales than ever.
1. Local SEO
One of the most important aspects of SEO for small businesses is making it localized. All your digital marketing content should contain keywords to draw in local visitors.
Use local SEO keywords on your website landing page, blog posts, meta descriptions, and image tags.
2. Repurpose Content
Don’t fall into the trap of creating constant new content when you’re investing in company marketing. You can take old content and repurpose it for a new audience.
For example, if you have old blog posts, you can turn them into a script for a new podcast. Just remember to add new, relevant keywords to the title and description of your podcast.
3. Use Social Media
Business marketing doesn’t always have to be serious; you can show your brand values and personality using social media.
Focus on multi-channel social media posting, be consistent and watch your follower count grow. The more engagement you can achieve on socials, the more sales you’ll make.
4. Referral Schemes
Word-of-mouth recommendations are a powerful marketing plan for small businesses. Try out a referral scheme to bring in new customers.
You can do this in several ways. Offer a discount or a freebie for a good review or a successful referral.
5. Think Outside the Box
Don’t be afraid to think outside the traditional marketing box; consumers love to see alternative content.
With the rise of digital marketing efforts, offline marketing (e.g., billboards or newspaper ads) often gets overlooked. Try offline or Digital Out-Of-Home (DOOH advertising) to reach a wider audience.
6. Hire an Expert
Finally, if your marketing ideas aren’t converting to sales, consider bringing in an expert. Hire a social media wizard or SEO firm to assist with all your marketing needs.
It may be expensive, but you should weigh up whether the positive results will be worth the initial investment. You’ll also save a lot of time and be able to channel your business efforts elsewhere, knowing that marketing is taken care of.
Marketing Tips: The Secret to Success
With these six marketing tips, you’re set up for success in 2022 and beyond. You can experience exponential business growth from here on out if you make an effort.
Remember that although the product is important, it’s worthless without effective marketing techniques.
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