Are you thinking of becoming an influencer? It can be a highly lucrative career, with room for a lot of growth.
The influencer marketing industry has grown by leaps and bounds in the last few years and is predicted to reach a value of over $90 million by 2030.
For influencers, this means that more brands than ever are looking for partnerships, and the more money there is to be made.
However, to attract brands and followers you have to find your audience.
Not sure how to go about this? Read on to find out how to zero in on your target audience.
Through Organic Methods
One of the ways influencers find their niche market and target audience is via organic methods.
A lot of influencers organically find their audience through the content they post. By posting content on topics they’re interested in, they inevitably attract a specific type of audience or target market.
For instance, if you happen to be a mother who is passionate about sustainability, you will probably post and share content on this topic. By doing so, you’ll attract an audience that’s interested in sustainability.
You might also find that a good segment of your audience are also parents, or specifically mothers because they can relate to your stage of life.
That said, there are also some influencers who create a “persona” of the person they make content for and use it as a north star for their topics and tone. Whenever they feel lost in what direction to take their content, they conjure up a picture of this persona and use that to guide their decisions. It can also help influencers break out of the parasocial construct so they can speak as if they’re talking to one person, not thousands.
By Zeroing in on What Their Target Audience Needs
Another way influencers find their audience is by focusing on their needs. This helps them serve their existing audience, and attract new followers who have the same pain points and needs.
For instance, a fashion influencer who is over 50 may focus on problems and pain points that older women experience around fashion. Instead of just doing a video on the latest trends, the influencer might instead create a video containing tips on how women over 50 can rock the latest 2022 trends without feeling like they’re dressing “too young” for their age.
Through Keywords and Hashtags
One of the most powerful ways influencers find their audience is through keywords and hashtags.
Keywords and hashtags allow you to leverage SEO to your advantage so that people who are searching for content like yours can find you.
For instance, if you utilize relevant hashtags on your Instagram posts, your content might display in a user’s Instagram feed who is not following you but is following a hashtag you used.
If you’re wondering how to start using hashtags, explore some of the 2022 trends in hashtags and see which you can use in your posts.
If you want to utilize keywords to attract more organic traffic and followers, the easiest way to do this is by searching for “SEO company near me” and finding a marketing service that specializes in SEO and social media marketing.
SEO is a little more in-depth than using hashtags. Therefore, its often best to let a professional handle it for you, especially if you don’t have a lot of time to devote to learning the ins and outs of SEO
How Do Influencers Attract an Audience? Now You Know
All influencers will tell you that building a following on social media takes time, patience, and dedication. But, you can fast-track your growth by leveraging tried and true methods such as hashtags and SEO.
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