SMS marketing is becoming more popular in the non-profit sector. Its rise in popularity is directly linked to the increase of awareness surrounding cellular phones and their ability to reach a wide audience. The greater the audience potential for SMS marketing, the higher the possibility that a non-profit will be able to raise funds through SMS. But how do SMSs work?
Basically, a message is sent out from a cell phone to someone’s phone registered on a particular mobile network. Cell phone users have already established relationships with their cell phone service providers, so they know automatically when there is an upcoming message from a fundraising organization. In fact, many people check their cellular phones regularly for new messages. So even if a non-profit only decides to send a message one time, the recipient of the message will already have it stored in their phone. This is why SMS marketing can be a highly effective form of advertising for non-profit.
A great thing about SMS marketing is that the sender can control what information is included in the message. For example, instead of just providing the names and phone numbers of the donors, the non-profit could provide a map showing where the proceeds of the fundraiser will go. It’s up to the non-profit to decide how much information they want to include. The key with this type of marketing is that the company providing the cell phone service does not become involved. They are merely acting as a middle-man between the donors and the company that will be responsible for delivering the messages and collecting the cell phone bills.
One important aspect of SMS marketing is that it can be done using a variety of communication systems. Mobile phones can use text-messaging programs, email programs, and websites. Using a combination of any of these tools will allow a non-profit to reach more people and build a large donor base. The company using the cell phone or website should be reputable and established and should offer value to their customers in order to ensure their continued support.
The way a business uses this type of marketing is up to them. The way that a company implements it may not work out for them, but that doesn’t mean it shouldn’t be tried. SMS marketing has shown itself to be a successful and effective way to raise funds and gain popularity. It’s just another tool in the non-profit’s arsenal.
SMS marketing is a very cost-efficient way to do fundraisers. The only things that the non-profit has to pay for are the text messaging service and some basic website coding. There is no need for them to pay for a booth at an event, for the printing of fliers, or to pay for a marketing company to design their advertisements. All they need to pay for is the text messaging service. In many cases, they can use this as their fundraising capital, without ever having to open any of their own offices or store.
This type of marketing is one of the most accessible and convenient ways for any organization to market itself. It is accessible from anywhere in the world. A nonprofit can promote itself and raise money at the same time. It is fast and effective. Because it is easy for everyone involved to use, people tend to be more receptive to this type of marketing. They can also reach their target market quickly and efficiently, without having to make many sales calls.
So, if you are looking for ways to increase your company’s budget, then SMS marketing might be for you. You don’t have to worry about paying a bulk purchase of cell phone supplies or worry about hiring people to install the program. All you have to do is contact a reputable provider and start sending text messages to people you know. There really is no limit to how much you can do with this kind of marketing.
