There are so many different ways in which the TV business can be leveraged. One of these is the TV show, Luminopia, which claims to treat lazy eye problems. The company also claims to use a form of technology called Calibration, which is supposed to help treat eye conditions. However, it is the treatment of eye conditions that the company is really after. So, how did they get started?
How four-person startup Luminopes got started was partly because of their own issue with lazy eyes. People at the company discovered that their employees were spending a lot of time working on television screens, and this was taking away from their work. They realized that if they provided for their employee’s vision problems, then this would motivate the same type of productivity boost at their company. By providing their employees with small devices called luminopes, which are very much like computer monitors, but which give a very clear view of the person’s eyes, this actually worked.
As mentioned above, this all started because of an issue the company had with its employee’s lazy eyes. The product is actually called Calibration, and it provides visual feedback to a person who is wearing the unit. The unit is worn like a regular glasses or contact lens and is a very simple and inexpensive way to tell exactly where a person’s eyes are as they read a book or look at a computer screen. When a person is concentrating on something, the device will show very clear images that will remind him or her where he is looking, or what they are seeing.
How four-person startup luminopes is using TV to treat lazy eyes is not by accident. This is part of the company’s core philosophy. The product was designed to give company workers, especially those in corporate environments, the ability to better focus on important tasks by improving their ability to focus. This means that instead of spending all their time focusing on a book or document, which can be very distracting, these people will now spend their time on something that will be more productive for them. They will see the screen, see that they are looking at something relevant, and then follow whatever the eye instinctively calls out. This makes it much easier for them to do their jobs well.
How four-person startup luminopes is using TV to treat lazy eyes isn’t the only thing the company is doing, either. It also wants to help people who are reading books or watching videos improve their eyesight. To do this, the company developed a special type of reading software that projects an image of a letter of the alphabet onto the screen when a person is reading. If that person’s eyes are focusing correctly on the letter, the image will come right back at them. This helps improve a person’s ability to focus on something since it forces them to shift their attention.
The other part of how four-person startup luminopes is using TV to treat lazy eyes is that it is doing so in a big way. Instead of just showing the person watching the TV, the program actually shows the person with the lazy eye. In order to make sure that the person isn’t aware that he is seeing an image projected onto a TV screen, the program uses special “dazzle” techniques, which cause the audience to squint when the screen is shown. This makes the person stop focusing on the TV and start focusing on the image on the screen.
The final part of how four-person startup luminopes is using TV to treat lazy eyes isn’t simply the program itself. That’s just the tip of the iceberg. The program also uses special backlighting to make the letters of the alphabet stand out. This, again, makes it possible for the person watching the TV to read the letters without actually noticing them. So not only is the startup staff using TV to get their ideas across, but also how to make the idea more ‘loud’ to the target market.
There are many more ways how a business startup can use TV to target its advertising and marketing efforts. There are even more stories of how four-person startup luminous are using this very method to increase the awareness of their ideas to the general public. So not only do they have an idea for a new business, but they’re also using TV to help them get their idea before the entire world. While that may not sound like much, it can really help a new business grow into a successful enterprise.
