Daycare center owners see an average profit of $37,000 a year. That’s just an average. There are daycare owners that get nowhere near this figure.
If you’re one of them, you might wonder what you’re doing wrong in your business. A lot of challenges in your daycare business can get solved by implementing smart marketing strategies.
Daycare marketing is how you’ll connect with parents and help them get the quality child care service they need.
Are you in need of daycare marketing ideas to grow your child care business? Read on to discover how to promote a daycare.
Set Goals
The first thing you have to figure out is what you want marketing to do for your daycare business. Daycare business owners have a vague idea as to what they want.
You need to get specific with your daycare goals. For instance, you might want to hit profits of $30,000 a year.
It helps to have a partner like a child care consultant. You’ll get the clarity you need to formulate a plan of action.
Understand What Parents Want
Marketing research is necessary to understand what parents want in a daycare business. When you know what parents look for, you can talk about those things in your marketing.
Did you know that 87% of parents rate reliability as a primary factor when choosing child care providers?
They consider the location, learning activities, cost, and time socializing with other kids as well.
Research your competition, too. Look at how they position themselves in the marketplace. They might say they’re the most affordable child care business in the area.
You can position your business as the most reliable in the most convenient location. You’ll make your daycare business more appealing to parents.
Get On Google
Parents will look on Google first to find child care providers. If you’re not there, your business doesn’t exist in their minds.
Set up your listing on Google My Business. Optimize it by providing a complete overview of the services your business provides. Be sure to include your location and get reviews from parents.
Other parents will read the reviews and will want to know more. They’ll look at your website and contact you for more information.
Leverage Social Media
Social media is another important marketing tool. You can create an active community of parents on Facebook.
With the parents’ permission, share pictures of the learning activities kids participate in. Parents will want to show off their kids and share the images.
That helps build awareness with their networks. Over time, people will remember your daycare business.
Daycare Marketing Ideas for Business Growth
Did you learn how to market a daycare? These daycare marketing ideas will help you build a marketing foundation that sets your child care business apart from the competition.
You’ll be able to communicate that without taking too much time away from running the daycare business. The business will have a steady stream of clients and you’ll be able to scale and grow.
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